It was recently brought to my attention by a good friend of mine that Burt's Bees, a more natural company, was bought by the Clorox corporation. My first response: YIKES!!! I would NEVER buy bleach and I'd never put it on my lips! (not that the bleach is in the Burt's Bees products, but that is what first came to my mind) B/c the FDA doesn't regulate personal hygiene products, this makes me even more nervous!
I read this article tonight and became increasingly interested in researching the "standards" for "natural" based products.
Below is a little of the article explaining more:
"LATELY, Burt’s Bees has started to police its industry. The company’s research lab is full of competitors’ products labeled “natural,” and employees of Burt’s Bees test those assertions.
Burt’s Bees has also led a group of companies that have teamed up with the Natural Products Association to create a standard for natural personal care products, complete with stickers to label items that make the cut. To qualify, brands must create products that are at least 95 percent natural and contain no ingredients known to be harmful. The stickers will make their debut in April.
Consumers “walk down the aisle in the grocery stores’ health and beauty area, and they’re confronted with ‘natural’ at every turn,” says Daniel Fabricant, vice president for scientific and regulatory affairs at the association. “We just don’t want to see the term misused any longer.”
To prove his own bona fides, Mr. Replogle grabs a bottle of Burt’s Bees avocado butter hair treatment, squeezes some onto his finger and dramatically licks it off. He then passes the tube to two Clorox executives so they can have a taste."
taken from http://www.nytimes.com/2008/01/06/business/06bees.html?pagewanted=1&_r=1
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